Privacy Notice

PRIVACY NOTICE (Last updated in July 2018)

Thank you for visiting our website, operated by cqrhch.com (the "Company"). We are committed to providing an exciting and secure online shopping experience, as well as a high level of personal service that is synonymous with the Company. This commitment includes respecting and protecting the privacy of your personal information.

This privacy policy outlines the types of information we collect from you and about you when you visit our website (each referred to as a "Site"). The Sites and all the features and functionality they contain are collectively referred to as "Services". This privacy policy also explains how the Company may use and share your personal information, as well as your ability to control certain uses of that information.

By using the Services, you agree to the collection, use, and disclosure of your information as described in this privacy policy, including the transfer and storage of your personal information in the United States/Canada/Hong Kong, and you accept the terms of use incorporated by reference. If you do not agree, please do not access or use the Services.

Q: What information does the Company collect?

A: The Company may collect information from you or about you in the following ways:

  • From the Company’s interactions with you: We collect information about you and your transactions and other interactions with us. This may include using the Services, making a purchase, signing up for our catalog, newsletters, or email lists, participating in sweepstakes, contests, or other promotions, completing product reviews, surveys, or other similar programs, sending a gift or virtual gift card to someone, or any other form of contact with us.

  • If you make a purchase from us, we may also collect your billing address.

  • Information you provide about a third party: If you send someone else a communication from the Services, we may collect information such as the name, phone number, email address, and/or shipping address of that person.

  • Automatically on the Site: We or our service providers may use cookies, web beacons/pixels, log files, JavaScript, and other technologies to collect certain non-personal information about visitors to our site, users of our online services, and interactions with our emails and online ads, and to allow the Company to track analytics and certain statistical information. For example, we may collect information such as the type of browser, operating system, or mobile device model, pages visited, links clicked, IP address, mobile device identifier or any other unique identifier, websites visited before arriving at our site, the time you spend on the site, the number of times you return, or other data about your browsing or use of the site, the emails we send, and whether you open, forward, or click on links in those emails.

  • From Third Party Sources: We may acquire information from other sources to update or supplement the information you provide or that we collect automatically (such as address verification or demographic information), or when you connect with the Company through a third party (including social networks) based on your registration and privacy settings on those third-party sites.

  • Combination of Information: We may combine the information we receive from you or about you, including the information you provide and that we collect automatically through the Site, as well as information from other computers or devices you use, with information we collect or receive from other online and offline sources, or from third-party sources.

  • Third Party Analytics and Ads: We may also use third-party ads, analytics, and tracking tools to better understand who uses the site, how people use the site, how to improve the effectiveness of the services and related content, and to help us or these third parties deliver more targeted ads to you online. These third parties may use technologies such as cookies, web beacons, pixel tags, log files, flash cookies, or other technologies to collect and store non-personal information. They may also combine the information they collect from your interaction with the site with information they collect from other sources. We have no access or control over the use of cookies or other tracking technologies by these third parties.

Q: What are my tracking options?

A: Some parts of the Site require cookies. By registering and using the Services, you consent to the use of cookies. If you do not accept the use of cookies, you cannot use the Services. Below is a description of the four categories of cookies and examples of how we use them to provide the services:

  • Strictly Necessary Cookies: These cookies are essential to allow you to navigate and use the features of a website, and without them, services cannot be provided. We use these cookies, among other things, to recognise and maintain your login status throughout your visit and to manage your shopping cart.

  • Performance Cookies: These cookies collect information on how visitors use the services, such as which pages they visit and whether they receive error messages. This information does not identify you individually and is used in the aggregate to improve our services.

  • Functionality Cookies: These cookies allow us to remember certain choices you make about how you like to use the services and provide a more personalized experience, such as your delivery country and currency preferences.

  • Targeting Cookies: These cookies are used to deliver online ads that are relevant to you and your interests, and to measure the effectiveness of advertising campaigns. These may be placed on the services by us or by our advertising partners with our permission. To learn more about targeting cookies and how you can control their use, please refer to the "Online Advertising" section below.

You can learn more about managing your privacy and storage settings, and opt-out of receiving cookies from third-party advertisers, by visiting the Network Advertising Initiative opt-out page at http://www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices and following the opt-out instructions.

If you wish to specifically opt-out of Criteo's advertising services, please visit Criteo’s privacy policy at www.criteo.com/us/privacy-policy.



If you wish to prevent the use of your data by Google Analytics, Google has developed a browser add-on for disabling Google Analytics, available at https://tools.google.com/dlpage/gaoptout/.

Additionally, information on cookies, including how to refuse them, is available at www.allaboutcookies.org. On your mobile device, you can also adjust your privacy and advertising settings to control whether you want to receive more relevant ads.

We or our service providers may also use Flash cookies (also known as locally stored objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash or similar technology that may be embedded in your computer or downloaded or installed by you. We use these technologies to personalise and enhance your online experience, facilitate processes, and customise and remember your settings. Flash cookies can help visitors to our site, for example, by adjusting volume preferences associated with a video experience, playing games, and responding to surveys. They help us improve our websites by measuring the areas of most interest to customers. Flash cookies may be recognised by other websites or our business partners. Flash cookies are different from browser cookies, and the cookie management tools provided by your browser may not delete Flash cookies. To learn how to manage the privacy and storage settings for Flash cookies, please refer to the site http://www.cqrhch.com/support/documentation/en/flashplayer/help/settings_manager.html. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.

Q: How does the Company use the information collected?

A: The Company may use the information it collects from you and about you for any of the following reasons:

  • To validate, confirm, verify, deliver, install, and track your order (including processing payment transactions, arranging shipping, managing returns and refunds, keeping a record of your purchases, and contacting you regarding your orders, including by phone) or to provide after-sales service for the products you have purchased from us.

  • To improve your online shopping experience, including recognising you and welcoming you to the site.

  • To send you catalogues, information, newsletters, promotional material, and other offers from the Company or on behalf of our partners and affiliates.

  • To provide you with personalised site content, targeted offers, promotions, and advertising on the site, through third-party websites or apps, or via email or text messages, offered by the Company or other marketing partners that may interest you.

  • To improve our sites, products/services, customer service, and customer shopping experience.

  • To use your data in an aggregated and non-specific format for analytical and demographic purposes.

  • To protect the security or integrity of the site and our operations, such as protecting against fraud, unauthorised transactions, claims, and other liabilities, preventing them, and managing risk exposure, including identifying potential hackers and other unauthorised users.

  • To contact you when necessary or requested, including responding to your questions and comments and providing customer support.

  • As described to you at the time of data collection.



Q: What information does the company share with others?

A: The company may share the personal information it collects from you and about you in the following ways:

  • Affiliated Companies: We may share the information collected within the company’s affiliated companies and any new additions to the family of affiliated companies.

  • Co-Marketing Partners: Some parts of the services may be provided to you in collaboration with third parties, such as companies that provide products and services, reward programs, joint sales programs, sweepstakes, promotional campaigns, and other jointly sponsored events. These services will identify the third party. If you choose to sign up for products and/or services offered within the services, you will provide your information to both the company and the third party, or the company may share your information directly with the third party so that they can offer their products and our products and services directly.

  • Other Third Parties: The company may share your information with selected partners, affiliates, and other third parties that we believe may offer you products or services that might interest you.

  • Legal Disclosures; Security: The company may transfer and/or disclose the information it receives from you and about you to comply with a legal obligation, to provide information to government authorities as required by applicable law, and when we believe in good faith that the law requires it. We also reserve the right to share information with law enforcement and other companies for fraud protection and to reduce credit risk, to detect any technical or security issues, to enforce our terms of use or other applicable policies, or to protect the rights, property, safety, or security of third parties, service users, the company, or the public.

  • Sale of Business: In the normal course of business, we may sell or buy assets. If another entity acquires all or part of the company or its family of affiliated companies, the information we have collected about you may be transferred to that entity. Additionally, if a bankruptcy or reorganization proceeding is initiated by or against the company or its family of affiliated companies, this information may be considered an asset of the company and may be sold or transferred to third parties. In the event of a sale or transfer, we will make reasonable efforts to require the acquirer to use the personally identifiable information provided through this website in a manner consistent with this privacy policy.

  • Service Providers: We use third-party service providers to perform certain services on our behalf when information is needed to accomplish their tasks.

  • Aggregated or Anonymous Non-Personal Information: We may also share or sell aggregated or anonymous non-identifiable information to our affiliates, agents, service providers, business partners, or other third parties for marketing, analysis, or other legal purposes. This type of non-identifiable and aggregated information cannot be used to personally identify you.

  • Text Marketing and Notifications (if applicable): By entering your phone number at checkout and making a purchase, subscribing via our sign-up form or a keyword, you agree to receive notifications by SMS (for your order, including abandoned cart reminders) and marketing offers by SMS. Text marketing messages will not exceed X per month. You can unsubscribe from further text messages by clicking the unsubscribe link. Sending text messages or using automation requires entering phone numbers or recipient names into our importer. We will store and use this data to present campaign analytics and results, including delivery status, sending status, and, in some cases, whether the purchase resulted in a sale. If you decide to use our link shortener in the text messages, we will collect information on whether the link was clicked or not and use it to display results in your analytics. Any other third-party service you choose to use outside the scope of cqrhch.com (third-party link shorteners, GA tracking, etc.) will refer you to their specific third-party policies that you must accept. When sending SMS, we transmit the data to our SMS operator to ensure delivery. Information is only provided to our operator when initializing a marketing campaign. If your recipients no longer wish to receive messages, they must respond to the message with STOP or contact us at the email address below to unsubscribe successfully.

Q: How can I access, update, or delete my information?

A: If you have made a purchase, you may also contact our customer service at the email address listed in the "Contact Us" section below to access or update this information.

You may also exercise your rights, subject to applicable laws, to request that we delete your personal data or restrict access to it. We may be required to retain data for legally authorised purposes, which will be explained to you where applicable.


Q: What are my options regarding receiving communications from the company?

A: If you make a purchase, you will automatically receive promotional emails and direct mail from the company. We offer our customers the option to opt out of having their information used for purposes not directly related to the placement, processing, fulfilment, or delivery of a product order. We provide the following options if you prefer not to receive information or materials that may interest you:

  • Electronic Promotional Offers: At any time, you can opt out of receiving promotional emails from the sender by clicking the "unsubscribe" link in the promotional emails you receive. Additionally, if you have an online account, you can change your email preferences by logging into the "Your Account" section of the website.

  • Promotional Direct Mail: If you wish to be removed from the mailing list for the company’s catalogues, please contact a customer service representative by email to stop receiving paper catalogues.

  • Other Contact: In all cases, you can send us an email at the address listed in the "Contact Us" section below.

Q: What are California privacy rights?

A: If you reside in California, you may request information about the disclosure of personal information to third parties or affiliates for direct marketing purposes. To do so, please submit a written request to the following email address, specifying that you wish to receive a copy of the company’s “California Privacy Rights Notice”: service@cqrhch.com. Please include "Attn: California Privacy" in the subject line. We are not responsible for notices that are not properly labelled or sent, or that do not contain complete information. Please allow 30 days for the processing of your request. You may submit such a request once per year.

Unaffiliated third parties are independent of the company, and if you wish to receive information about your choices for disclosure or stop communications from these third parties, you will need to contact those unaffiliated third parties directly.

Q: What about children's privacy?

A: The privacy of children is important to us, and the site is not intended for children under the age of thirteen. We do not target the site to children, nor do we knowingly collect personal information from them. If we learn that a child under the age of thirteen has provided personally identifiable information on the site, we will make reasonable efforts to delete this information from our records. Parents should be aware that there are online parental control tools available which can be used to prevent children from submitting information online without their parents' permission or accessing materials that may be harmful to minors.

Q: What about security?

A: We have implemented certain physical, administrative, and technical measures to protect the information we collect from our customers and visitors to the site. While we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee our security measures. When you enter sensitive information (such as credit card data) on our forms, we encrypt the transmission of this information using Secure Socket Layer (SSL) technology.

Q: What about other websites?

A: Our website may include links to third-party websites that are not affiliated with the company. These websites may send their own cookies to visitors, collect data, or solicit your information. The privacy policies of these other websites may differ significantly from ours. We are not responsible for the privacy practices of these other websites and cannot guarantee the security of personal information you provide to or collect from these third-party sites.

Q: Where and for how long is my data stored?

A: Your personal information may be stored and processed on servers located in the United States/Canada/Hong Kong and is subject to the laws of the United States/Canada/Hong Kong. Servers and databases where the information may be stored could be located outside the country from which you accessed this website, in a country where data protection and other laws may differ from your country of residence. Your personal information may be disclosed in response to investigations or requests from government authorities or to comply with legal proceedings in the countries where we operate. You consent to any cross-border transfer of your personal information.

The personal information we collect, access, or process will only be retained for as long as necessary to fulfil the purposes for which it was collected, as long as it is necessary for our legitimate business purposes, or as required or permitted by law. Personal information that is no longer necessary for the identified purposes will be destroyed, erased, or anonymised.

Q: What happens if I live overseas?

A: Our digital activities are conducted, in whole or in part, in the United States, Canada, and Hong Kong. Regardless of your place of residence, you agree that your personal data may be transferred, processed, and stored in the United States/Canada/Hong Kong, and you authorise the company to use and collect your personal data in accordance with this privacy policy.

Q: How does the company communicate changes to this policy?

A: Any changes to our privacy policy will be posted here so you will always know what information we collect, how we may use it, and whether we can disclose it to anyone. By continuing to use the site after the posting of changes to these terms, you accept those changes.

Q: Who should I contact if I have further questions or concerns about this policy? How do I file a complaint?

A: We encourage you to contact us if you have any questions or concerns about our privacy practices. Please feel free to contact Spriteliving Limited customer service by email at service@cqrhch.com. For any unsubscribe requests, please contact service@cqrhch.com. For any privacy-related inquiries, please contact service@cqrhch.com.

We are transparent about how we collect and use personal information, and we welcome your questions and concerns. If you have concerns or complaints about how we handle your personal information, please contact us at: service@cqrhch.com. If you believe we have not addressed your concerns or if you choose to do so, you have the right to file a complaint with a regulatory authority in the country where you reside and/or in the United States. You may contact the Federal Trade Commission in the United States regarding your concerns. For more information, please visit https://www.ftc.gov/faq/consumer-protection/submit-consumer-complaint-ftc.